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3 reasons why titanium dioxide is the coolest cosmetics in your cupboard

Titanium dioxide is used in all kinds of products. From sun cream to sweets, it helps to make the things which you need and love.

But did you know that it is the super-cosmetic product of the XXIst century?

Here’s why:

1 – It is natural

Titanium dioxide is a naturally occurring substance, which has been used as a pigment since ancient times. Nowadays it is made from a natural mineral which is then processed to remove impurities. It is so common that it’s even recognised as one of the world’s most used pigments.

2 – It helps resist the effects of sun induced skin ageing

Everybody loves holidays and with titanium dioxide, you can feel like you are on holiday every day. The substance that is a pigment in your cosmetics is also the key ingredient in sunscreen. 

This means that not only does titanium dioxide help you to look even more beautiful, it protects your skin, so you can keep on looking beautiful, for longer.

3 – It respects your skin

Because everybody deserves respect.

The reason titanium dioxide is so widely used in cosmetics is because it has been consistently recognised as respecting skin: it does not irritate the skin, it’s as simple as that.

This is due to the fact it doesn’t penetrate the skin, leaving it calm and smooth.

Understated and respectful, titanium dioxide ensures make-up does what it should – letting your beauty shine through.

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